#26 My feminine business: why I didn't use kickstarters

A Biz Riff with JD Founder, Alyssa--This week you're getting a behind-the-scenes look into why I didn't use Kickstarters to crowdfund even though it's the number 1 crowdfunding website AND an inside look into my feminine business mindset. This might not sound like a self care topic, but I assure you this decision came with a lot of headaches and ultimately taught me a lot about honoring myself and others.

A lot of people assume there is only one way to crowd fund, and while this is not an episode bashing Kickstarters by any means, this is my reasoning for why it didn't energetically feel like the right approach for starting this company, The Journal Deck. I'll break down my top two reasons and explain the difference between masculine and feminine businesses models and how that related to my crowdfunding platform options and ultimate decision. BONUS JOURNAL PROMPT BELOW!

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  • Course correction
  • Masculine versus Feminine business model/approaches
  • What is crowdfunding and how Kickstarters works versus Celery for pre-orders
  • Why no sale is small and "enoughness" 
  • Reframing success and being open to new possibilities 

+ BONUS JOURNAL PROMPT: "Are a you a fan of course correcting or do you push through? Is there somewhere in your life where you need to course correct? Where you need to make a change but you're afraid? What new information has come in that is making you think that it's time for change? How can you course correct and do what feels right?" 


Learn about Alyssa:

Alyssa is the founder of The Journal Deck and a yoga + meditation teacher who believes that self care has the ability to change the world, and she is on a mission to help others live in alignment with their Truth. 

With personal experience in breaking the norm and walking away from a 9-5 future, and first-hand experience in the healing power of self care and self love after major life challenges, Alyssa is able to guide others in living their best life full of trust, grace, flow, clarity, and abundance. 

She runs yoga retreats, teaches full time, and is very active in her local wellness community in Pittsburgh, PA. Her most recent passion project is The Journal Deck, a fusion of oracle cards meets journal prompts for self care, clarity, and personal growth. She believes in the power of writing it out to clear it out.

Where to find Alyssa: